Blue-Berry GmbH is a B2B wholesale & distribution company specializing in designer and branded eyewear. Based in Germany with offices in Leipzig and Bad Reichenhall, we supply independent opticians and eyewear retailers across Europe and beyond with authentic, brand-named optical frames & sunglasses at significantly lower prices than standard wholesale.

With over 15 years of experience in the eyewear industry and a global network spanning the UK, Slovakia, Romania, and Paraguay, we work directly with leading brand licensees and main distributors to source high-quality past-year's collections at exceptional cost advantages.

Our B2B portal here gives registered opticians and retailers 24/7 access to our full product catalogue.

Blue-Berry GmbH is headquartered in Germany with offices and a warehouse in Bad Reichenhall and Leipzig. We also operate internationally through branches in the United Kingdom, Slovakia, Romania, and Paraguay- enabling fast delivery and local support for eyewear retailers and opticians across Europe and beyond.

Blue-Berry GmbH offers authentic designer and branded optical frames and sunglasses from internationally recognized brands. Our portfolio consists of previous season collections and overstock, fully genuine, brand-name eyewear in excellent condition.

We work exclusively with verified B2B partners: independent opticians and eyewear retailers who are looking to complement their existing assortment with quality branded frames at competitive wholesale conditions.

Browse our current catalogue here after registering your business account.

Yes. The Declaration of Conformity (CE) is available for all optical frames and sunglasses in our catalogue. As a registered German B2B wholesale company, we ensure full EU regulatory compliance for every product we supply.

You can find the declarations here.

Yes. Since 2023, Blue-Berry GmbH has been systematically collecting UDI (Unique Device Identification) codes for optical frames in accordance with EU Medical Device Regulation (EU MDR 2017/745).

UDI codes are available upon request for all registered B2B customers. This ensures that opticians and eyewear retailers purchasing through our platform remain fully compliant with EU traceability requirements for optical frames as medical devices.

No. Blue-Berry GmbH has no minimum order quantity. You can order as many or as few pieces as your business needs, with no restrictions.

Whether you are testing our catalogue for the first time or placing a regular restock order, our platform gives you full flexibility. Every registered B2B customer has access to the same product range and conditions, regardless of the order size.

Blue-Berry GmbH offers flexible payment options for all registered B2B customers. 

You can pay for your wholesale eyewear orders via:

•  Bank transfer
•  PayPal
•  Credit card

Yes. Beyond standard wholesale ordering, Blue-Berry GmbH offers a range of additional services designed to support opticians and eyewear retailers worldwide:

• Dropshipping- we ship directly to your end customer on your behalf
• Customs clearance- we handle export customs procedures on behalf of our customers for international shipments
• Express shipping- fast delivery when you need stock urgently
• Order merging- combine multiple orders into a single shipment to reduce shipping costs
• Product Feed / API subscription- integrate our live catalogue directly into your own system or webshop
  
  

All services are available to registered B2B customers here

Blue-Berry GmbH ships wholesale eyewear orders across Europe and internationally from our warehouse in Germany. We work with leading logistics partners to ensure reliable and timely delivery for all B2B customers:

• DHL Paket- standard delivery within Germany
• UPS Standard- reliable European shipping
• UPS Express Saver- reliable international shipping & fast delivery when you need stock urgently
• Kühne & Nagel- freight solutions for larger wholesale orders
• Self pick-up- collect your order directly from our warehouse in Germany by appointment

Shipping costs and delivery times are calculated at checkout based on your location and order size.

Yes. We welcome opticians and eyewear retailers to visit our showroom in Leipzig, Germany which is available by appointment. 

Whether you are an existing customer or exploring a new wholesale partnership, you are welcome to come and view our full range of authentic designer optical frames and sunglasses in person, check quality directly, and place orders on-site.

We also regularly exhibit at international eyewear trade fairs, including Silmo (Paris) and Mido (Milan), where you can meet our team and discover our latest arrivals in person.

As a B2B wholesale supplier, Blue-Berry GmbH operates under standard commercial terms- general returns are not accepted.

However, we take product quality seriously. Upon receiving your order, please inspect all goods within 10 working days. If you identify any defects or issues during this period, you are entitled to file a claim and our warranty policy will apply.

For any quality concerns, please contact our team at this link ...

Blue-Berry GmbH stands behind the quality of every product we supply. Our warranty policy works in two stages:

Visible damage upon delivery- inspect all goods within 10 working days of receipt. If any visible damage or defect is found, we provide a 100% refund or immediate replacement. No questions asked.

2-years warranty for non-visible defects for any defects that were not detectable upon delivery inspection but appear later, a 2-years warranty applies.

Please file your claim here.